Be Safe

 

Condoms are not only for intercourse. Oral sex can transmit HIV and other diseases, so wear protection and don’t kill yourself…

 

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It’s never too late to break free

 

Pretty powerful and witty campaign by Australian ‘Adults Surviving Child Abuse’ organization. The ads show that some wounds never heal, and it’s never too late to seek help if you were abused as a kid. While we can’t take back what happened and change the past, we can help change the future. If you were abused as a child, please seek help. Also make sure to support your local organization that helps these victims.

 

 

Campaign Credits:

Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner  | Creative Director: Matt Kemsley
Art Director: Janelle Shearer | Typographer: Chris Mawson
Retoucher: Nick Mueller, Cream Studios | Photographer: Brock Elbank
Copywriter: Joe Craig

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Cutesy Safe Sex PSA Ads

 

Pretty cute and witty PSA ads from Quebec Coalition Against AIDS showing that you should protect your life the same way you protect your prized possessions.

 

 

Advertising Agency: Marketel, Montréal, Canada
Creative Director / Copywriter: Sébastien Pelletier
Art Director: Geneviève Robert
Photographer: Martin Girard

 

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Smoking = Death

 

Such a simple yet effective ad. No need for a copy or anything. the message is clear, smoking = death. The ad is for The Roy Castle Lung Cancer Foundation and was done by CHI&Partners, London, UK.

 

Creative Director: Ewan Paterson | Art Director: Dave Masterman |  Copywriter: Ed Edwards | Photographer: Stock | Designer: Kylie McLean

 

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Verbal Abuse PSA by Juvenile Protective Association

 

These disturbing PSA ads by Juvenile Protective Association visually illustrate that “Verbal abuse is still abuse.” And unlike physical abuse which leaves visible marks on the outside, you are leaving wounds with your words that may take a young kid a lifetime to heal.

 

 

 

These ads were created by EuroRSCG Chicago, USA. Last year I featured a similar ad campaign from Singapore showcasing the damaging effect of words towards your spouse. Click the picture below to see more.

 

 

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Don’t Drink & Drown

 

Driving is not the only bad thing that you can do when you are drunk. Deciding to hit the swimming pool or beach after a night of excessive drinking can be just as bad. This PSA ad campaign by Royal Life Saving in collaboration with the Australian Department of Health informs us that almost half of all adult drowning deaths involve alcohol. The copy is complemented with a strong visual of a person drowning in an alcoholic drink glass.

 

 

The ads were photographed & retouched by Electric Art for 303 Group, Perth, Australia, with creative director Lindsay Medalia, art directors Richard Berney, Bryan Dennis, and copywriter Davood Tabeshfar.

 

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Anti Smoking PSA Awareness Ads

 

Pretty cool anti-smoking ads by ad agency Bleublancrouge in collaboration with the Cancer Patients Aid Association (CPAA) in a bid to combat the smoking addiction in India. The ads show that contrary to what we believe, “cigarettes smoke people” rather than ‘people smoke cigarettes.’

 

‘’The Bleublancrouge concept for the Cancer Patients Aid Association is hard-hitting and it will definitely make a difference in society,’’ explained Anita Peter, Director of the CPAA. ‘’We need to create more awareness about this emerging epidemic.’’

 

 

Gaëtan Namouric, who is the Executive Vice-President and Creative Director at Bleublancrouge, said: ‘’This is a simple yet very clever way of telling smokers that the cigarette is always winning.’’

 

The ads were photographed by Leda & St-Jacques.

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Powerful 'Dar Al Amal' Abuse PSA

This is a pretty compelling  new PSA ad for Dar Al Amal (Arabic for House of Hope), a shelter for abused women. The blank stare and lifeless pose make the point clear, abused women need a place to escape from the insanity and feel human again, and donating to such places is very important to keep them running.

The ad was created by Memac Ogilvy & Mather Dubai, UAE with photography by Alex Sandwell Kliszynski, art direction by Rafael Rizuto, and copy by Dalbir Singh.

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Shocking Global Warming Ad

Pretty eye-catching and a bit visually shocking ad by Friends of the Earth encouraging people to sign a petition that asks the Belgian government for stronger climate laws.

 

Campaign credits:

Advertising Agency: TBWA\Brussels, Belgium
Creative Director: Jan Macken
Art Director: Jeroen Bostoen
Copywriter: Pol Sierens
Account: Jochen De Greef, Yannick Van Keer
Photographer: Mark Paeps
3D & Retouching: The Living Room

+ see more ads | PSAs and awareness campaigns

 

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Thought-Provoking Anti Smoking PSA

It's called suicide because it's your choice… Give up smoking.

 

Campaign Credits:

Advertising Agency: Mercury 360, Bucharest, Romania
Art Director: Andrei Nedea
Copywriter: Cristian Scurtu
Photographer: Ola Bell
Creative Group Director: Liviu Turcanu

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Anti-Trafficking PSA

Pretty creative, if a bit creepy, PSA from Samilia Foundation to combat human trafficking. The ads, which are created by McCann-Erickson ad agency, Belgium, give 'attached to work' a whole different meaning. Good job everyone involved. 

+ Visit Samilia Foundation official site

+ Want more? See more ad posts

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Safe Sex PSA: Use Condoms

The Ministère de la Santé in Luxembourg has issued these new public service announcement ads to promote awareness of the dangers of unsafe sex. The ads were created by Advantage ad agency, Luxembourg with art direction by Samy Guenane, photography by Marcel Veelo, and retouching by Glûcone.

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Weird Ads :: Conserve Water by Peeing in Public!

 

 

Ogilvy Advertising London created this quirky PSA commercial for MTV Switch to encourage people to conserve water. How? By urinating in public places instead of the toilet. That way you don’t have to flush!

 

The unorthodox PSA will start running online and in cinemas across Europe soon.

 

In case you wonder about the beautiful song used as a soundtrack, the track is called “Miserere Mei” and is composed by Bouwe Dykstra.

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PSA Ads :: Don't Vote

"Don't Vote" PSAs by Borders Perrin Norrander with Creative Director: Terry Schneider, Art Director: Jeremy Boland, Nick Kamei, Copywriter: John Heinsma, Bem Jimmerson, Illustrator: Eric Stevens, Jeremy Boland.
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Child Sexual Abuse Stays Forever

Child Protection Foundation of Thailand

Agency: Creative Juice\G1, Bangkok
Photographer: Sittipun Chaitherdsiri
Executive Creative Director: Thirasak Tanapatanakul
Art Director: Laak Aramsril
Art Director: Thirasak Tanapatanakul

Powerful PSAs - Sexual Abuse (VIDEO)

Sexual abuse is not a light subject, and this powerful appropriately creepy and disturbing public service announcement video ad successfully delivers the message: "If sexually abused children never get help, they never outgrow their trauma." The ad is very effective in conveying the trauma that abu… [More] Continue reading this post...

Get Unhooked

NHS Smokefree - Get Unhooked

Powerful PSAs - Smoking is Murder

These PSA ads for CONAC (Children Corporation Against Cancer) deliver a powerful message through very disturbing imagery. The message is "Smoking isn't just suicide. It's murder." And the delivery is pretty dramatic, using images of terrified sobbing little kids with smoke surrounding their head; g… [More] Continue reading this post...

Smoking is Murder

10 Powerful PSAs - Smoking is Murder

These PSA ads for CONAC (Children Corporation Against Cancer) deliver a powerful message through very disturbing imagery. The message is "Smoking isn't just suicide. It's murder." And the delivery is pretty dramatic, using images of terrified sobbing little kids with smoke surrounding their h… [More] Continue reading this post...