Thursday, January 15, 2009

Powerful 'Dar Al Amal' Abuse PSA

This is a pretty compelling  new PSA ad for Dar Al Amal (Arabic for House of Hope), a shelter for abused women. The blank stare and lifeless pose make the point clear, abused women need a place to escape from the insanity and feel human again, and donating to such places is very important to keep them running.

The ad was created by Memac Ogilvy & Mather Dubai, UAE with photography by Alex Sandwell Kliszynski, art direction by Rafael Rizuto, and copy by Dalbir Singh.

+ more ads | PSAs

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