Tuesday, March 31, 2009

Nike : Men vs Women Challenge


The Men vs Women Challenge is the latest campaign from Nike with their special site NikePlus.com. From  March 13 to April 20,  Nike will track the kilometers that were run by men and women who join the official challenge using the Nike+ system.


They have a new commercial featuring Rodger Federer, Sofia Boutella, Eva Longoria, Tony Parker,  Fernando Torres, and Zlatan Ibrahimovic.



And there is also a print ad campaign.




 Print Campaign credit


Advertising Agency: 72andSunny, USA
Creative Directors: John Boiler, Glenn Cole, Robert Nakata
Writer / CD: Jason Norcross
Designer / CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Art Producer: Rob Beckon
Print Producer: Sara Southworth
Live Action Photographer: Nadav Kander
Product Photographer: Hans Pieterse




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