Ray-Ban has a new creative campaign out in their ongoing “Never Hide” collaboration with Cutwater ad agency. Colorize is photographed by Thomas Rusch, and the prints look as if the images were photoshopped. However, the models were painted in real life to actually look like that. See the behind the scenes image below to understand what I mean. Brilliant!
See more of the fantastic ads
Advertising Agency: Cutwater, USA, Art Director: Kele Dobrinski, Copywriter: Noah Phillips, Director of Print Services: Miriam Lee, Executive Creative Director: Chuck McBride, Creative Director: Travis Britton, Art Buyer: Jen Worth, Justine Shockett, Photographer: Thomas Rusch, Retoucher: Annalena Rumler
The campaign also includes prints with illustrations done by Sebastian Onufszak and Sakke Soini.