Tuesday, September 23, 2008

PS3 :: Human Matroska Dolls

A pretty cool Sony Playstation 3 ad which communicates that you can change your identity as easily as going through Russian Matroska dolls.

A bit creepy to see humans as Russian dolls cut in half with the shells of the used 'characters' thrown around, but a pretty solid and cool idea.

The ad was created by TBWA Madrid with creative directors Juan Sánchez, Guillermo Ginés, Montse Pastor, art director Fran López, and Illustrator / Photographer Gonzalo Puertas.


If you liked this, check out a SlideShow cluster of 15 Sony campaigns I created at Trend Hunter magazine.

And for more creative ads, check out this slide show of 21 hidden & surprising ads.

Finally, for the animal in you, check out this cluster of 40 Animalistic Ads.


Anonymous said...


Arab racism upon blacks (like the genocide ion Darfur), Berbers, Kurds, Jews (inside Israel or outside) and other non-Arabs...

AA said...

To the above "Arabism = Racism" comment. Any race, religion or nationality has the good and bad. Blacks, white, arabs, persians, asians, muslims, christians, all have good and bad people. Calling a specific race or nationality like Arabs racist is itself racist.

Anonymous said...

To 'The Arab Aquarius', I don't think the comment ('Arabism is racism') was about Arabs, but abiut the ultra nationalist racist movement of ARABISM which is in fact - and was always one of the greatest RACISM!