Tuesday, September 23, 2008

PS3 :: Human Matroska Dolls



A pretty cool Sony Playstation 3 ad which communicates that you can change your identity as easily as going through Russian Matroska dolls.

A bit creepy to see humans as Russian dolls cut in half with the shells of the used 'characters' thrown around, but a pretty solid and cool idea.

The ad was created by TBWA Madrid with creative directors Juan Sánchez, Guillermo Ginés, Montse Pastor, art director Fran López, and Illustrator / Photographer Gonzalo Puertas.

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If you liked this, check out a SlideShow cluster of 15 Sony campaigns I created at Trend Hunter magazine.




And for more creative ads, check out this slide show of 21 hidden & surprising ads.




Finally, for the animal in you, check out this cluster of 40 Animalistic Ads.

3 comments:

Anonymous said...

ARABISM = RACISM!

Arab racism upon blacks (like the genocide ion Darfur), Berbers, Kurds, Jews (inside Israel or outside) and other non-Arabs...

The Arab Aquarius said...

To the above "Arabism = Racism" comment. Any race, religion or nationality has the good and bad. Blacks, white, arabs, persians, asians, muslims, christians, all have good and bad people. Calling a specific race or nationality like Arabs racist is itself racist.

Anonymous said...

To 'The Arab Aquarius', I don't think the comment ('Arabism is racism') was about Arabs, but abiut the ultra nationalist racist movement of ARABISM which is in fact - and was always one of the greatest RACISM!