A pretty cool Sony Playstation 3 ad which communicates that you can change your identity as easily as going through Russian Matroska dolls.
A bit creepy to see humans as Russian dolls cut in half with the shells of the used 'characters' thrown around, but a pretty solid and cool idea.
The ad was created by TBWA Madrid with creative directors Juan Sánchez, Guillermo Ginés, Montse Pastor, art director Fran López, and Illustrator / Photographer Gonzalo Puertas.
If you liked this, check out a SlideShow cluster of 15 Sony campaigns I created at Trend Hunter magazine.
And for more creative ads, check out this slide show of 21 hidden & surprising ads.
Finally, for the animal in you, check out this cluster of 40 Animalistic Ads.