Monday, March 30, 2009

Ray-Ban Never Hide Colorize Campaign

 

Ray-Ban has a new creative campaign out in their ongoing “Never Hide” collaboration with Cutwater ad agency. Colorize is photographed by Thomas Rusch, and the prints look as if the images were photoshopped. However, the models were painted in real life to actually look like that. See the behind the scenes image below to understand what I mean. Brilliant! 

 

 

See more of the fantastic ads

 

 

Campaign Credits

Advertising Agency: Cutwater, USA, Art Director: Kele Dobrinski, Copywriter: Noah Phillips, Director of Print Services: Miriam Lee, Executive Creative Director: Chuck McBride, Creative Director: Travis Britton, Art Buyer: Jen Worth, Justine Shockett, Photographer: Thomas Rusch, Retoucher: Annalena Rumler

 

 

The campaign also includes prints with illustrations done by Sebastian Onufszak and Sakke Soini.

 

 
And here are two new cool video spots from Ray-Ban
 
 

 

 

+ see previous Ray-Ban Never Hide virals Disco Ballers & cow giving birth to a dude
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3 comments:

Anonymous said...

Thanks for sharing the making-of the Print campaign.

There are others "COLORIZE" video spot. Check this out :
http://www.advertrips.com/2009/03/26/rayban-colorize/

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marta said...

Do you know the names of the models posing for that? I wanna see them without makeup.