Nike : Men vs Women Challenge

 

The Men vs Women Challenge is the latest campaign from Nike with their special site NikePlus.com. From  March 13 to April 20,  Nike will track the kilometers that were run by men and women who join the official challenge using the Nike+ system.

 

They have a new commercial featuring Rodger Federer, Sofia Boutella, Eva Longoria, Tony Parker,  Fernando Torres, and Zlatan Ibrahimovic.

 

 

And there is also a print ad campaign.

 

 

 

 Print Campaign credit

 

Advertising Agency: 72andSunny, USA
Creative Directors: John Boiler, Glenn Cole, Robert Nakata
Writer / CD: Jason Norcross
Designer / CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Art Producer: Rob Beckon
Print Producer: Sara Southworth
Live Action Photographer: Nadav Kander
Product Photographer: Hans Pieterse

 

 

 

+ more Nike features

 

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German Water Polo Team by Rasmus Kaesmann

Take a look at this playful eye-catching underwater photography of the German Water Polo Team by Rasmus Kaesmann. It was showcased at the Sony World Photography Awards in Cannes 2009.

+ see more Photography | Sport features

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Cool Nike ‘V is For Victory’ Ads

 

Nike is promoting their new ‘V is for victory’ jacket with an ad campaign that features soccer players such as Cesc Fabregas, Didier Drogba, Joe Cole, and Andrei Arshavin. Can’t wait to see more.

 

 

 

 

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Adidas Ads : All Day I Dream About Sneakers

“All Day I Dream About Sneakers” is a cool new Adidas ad campaign by Lifelounge, Melbourne, Australia.

 

Under art direction by Dimitri Kalagas and creative direction by Daniel Pollock, the print campaign consists of 8 fantasies about Adidas sneakers.

 

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Ads :: Nike 'Fate' Commercial

Nike has released a cool 'dramatic' commercial directed by David Fincher that follows the life-journey of pro footballers LaDainian Tomlinson and Troy Polamalu from their birth to their destined collision in an NFL football game.

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Michael Phelps is Dr. McSwimmy

Olympic swimming legend Michael Phelps starred in a hilarious parody clip for the Jimmy Kimmel pre Emmy Awards show. The clip shows Michael Phelps as Dr/ McSwimmy, the newst addition to the Grey's Anatomy cast. It's damn funny. See the video below.

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Michael Phelps Wearing Haute Couture

This is a hilarious spoof of the new Sports Illustrated cover shot of Michael Phelps with his historic 8 Gold Olympic medals he scored at the Beijing Olympic Games 2008. He looked as if he was wearing a halter top or dress, and it was bound to be spoofed. See the original cover and more spoofs of Phelps wearing haute couture creations made with medals and ribbons HERE. You can also see his 5 Sports Illustrated covers there too.

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Mini Cooper Rickshaw

This is a genius guerrilla marketing effort by Mini that capitalizes on the 2008 Beijing Olympic Games buzz and obsession with a unique creation of a half Mini Cooper Clubman half Rickshaw. It's a human pedalled Mini Cooper Clubman!

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Swimming in a Condom!

Very witty ads from Chinese condom brand Elasun that use condoms as sports apparatus to capitalize on the Beijing Olympics buzz.

I think the cycling and basketball ads above are the most effective. However, the swimming one below is just damn funny. Swimming in a condom!

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Cool Olympics Monkey Movie

This very cool Olympics 2008 Monkey Movie by BBC Sport celebrates the 2008 Beijing Olympics coverage with animation and music by Jamie Hewlett and Damon Albarn (Gorillaz).

The spot is based on the traditional Chinese folklore 'Journey to the West'.

Check out the cool video below.

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Adidas: Swapping Shirts with Strangers

Adidas: Ajax Shirt Viral

Created by TBWA ad agency. Watch video below.

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Inside The Action

A nice visual by TBWA Istanbul for sports channel, NTV SPOR. The TV speakers are embedded into the games and are one with the players. Simple idea, but pretty nice execution.



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Photography by Nejat Talas
Art Director: Koray Doyran.

Copywriters: Emre Kaplan, ilkay Gurpinar

+ See the rest of the campaign

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