Pretty cool anti-smoking ads by ad agency Bleublancrouge in collaboration with the Cancer Patients Aid Association (CPAA) in a bid to combat the smoking addiction in India. The ads show that contrary to what we believe, “cigarettes smoke people” rather than ‘people smoke cigarettes.’
‘’The Bleublancrouge concept for the Cancer Patients Aid Association is hard-hitting and it will definitely make a difference in society,’’ explained Anita Peter, Director of the CPAA. ‘’We need to create more awareness about this emerging epidemic.’’
Gaëtan Namouric, who is the Executive Vice-President and Creative Director at Bleublancrouge, said: ‘’This is a simple yet very clever way of telling smokers that the cigarette is always winning.’’
The ads were photographed by Leda & St-Jacques.