Driving is not the only bad thing that you can do when you are drunk. Deciding to hit the swimming pool or beach after a night of excessive drinking can be just as bad. This PSA ad campaign by Royal Life Saving in collaboration with the Australian Department of Health informs us that almost half of all adult drowning deaths involve alcohol. The copy is complemented with a strong visual of a person drowning in an alcoholic drink glass.
The ads were photographed & retouched by Electric Art for 303 Group, Perth, Australia, with creative director Lindsay Medalia, art directors Richard Berney, Bryan Dennis, and copywriter Davood Tabeshfar.