Sunday, May 17, 2009

It’s never too late to break free


Pretty powerful and witty campaign by Australian ‘Adults Surviving Child Abuse’ organization. The ads show that some wounds never heal, and it’s never too late to seek help if you were abused as a kid. While we can’t take back what happened and change the past, we can help change the future. If you were abused as a child, please seek help. Also make sure to support your local organization that helps these victims.



Campaign Credits:

Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner  | Creative Director: Matt Kemsley
Art Director: Janelle Shearer | Typographer: Chris Mawson
Retoucher: Nick Mueller, Cream Studios | Photographer: Brock Elbank
Copywriter: Joe Craig


Sandy said...

What an awesome campaign--definitely worth sharing.

Sister Twister said...

Wow. Those pics are heavy.