Hmmm… what have we here? New ad campaign for ‘Exact Pregnancy Test’ that promotes it as “The second best way to tell if you are pregnant.” Second to what? To shoving your head up there and checking if you have a baby in the making… Yeah, I am speechless.
Agency: Lowe Bangkok, Thailand
Photographer: Basil Childers; Retoucher: Thanawat
Creative Director: Supon Khaotong, Kittinan Sawasdee, Piya Churakpong
Art Director: Anun Nunsai; Copywriter: Thanavate Siriwattanagul