Monday, March 23, 2009

Philips Flat Screen :: Careful Brining It Home


This Philips Flat Screen campaign by Academy Art University is the Bronze winner in the Student category in magazines at the International Andy Awards 2009 with art direction and copy by Daniel Pradilla. I love the idea of this campaign which is dubbed ‘Careful Brining It Home.’ You usually lose keys, a wallet or a super slim phone in those scenarios, so the message that these TVs are ultra thin is delivered instantly.



+ see the Mercedes Benz campaign which also won at these awards.

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