Wednesday, February 11, 2009

Companhia Athletica Shows The Man Within


Brazilian advertising agency DM9 DDB did an excellent job on these ads for Companhia Athletica, São Paulo. The ad copy of “Give yourself a chance to get out of your body!”" is coupled with the witty visualization of a fit person trying to break out from the prison of the fat body. The final result is very effective and compelling.


No comments: