Tuesday, December 2, 2008

Unfortunate Ads: Pepsi Max Suicide Campaign

I really hope these Pepsi Max ads are unofficial, but from what I could tell at the source, they look that they are. Created by BBDO Düsseldorf GmbH, Germany the ad campaign uses the notion of a lonely suicidal person to promote the fact that Pepsi Max has one calorie only.

I don't think suicide should be taken lightly, and I am sure they could have shown the lonliness with a different direction. At the very least, they didn't have to get so graphical with the razor blade, noose, gun, acid, etc...

The ads were created with creative director Toygar Bazarkaya, art director Michael Plückhan, and copywriter Kenny Blumenschein.

1 comment:

Michelle McCormack said...

Between this Pepsi ad and Diesel Rotting Meat Puppet ad it’s hard to believe Motrin took so much heat recently for that Mommy thing.