Greenpeace is following the example of PETA (see example) for using skin to raise awareness about issues. Greenpeace collaborated with Leo Burnett Hong Kong on these ads that use tattoos to illustrate the awfulness of the whaling process in Japan through traditional body art. The ads tell you, “Not all traditions deserve to be preserved. Put an end to whaling in Japan.”
Advertising Agency: Leo Burnett Hong Kong, Creative Directors: Connie Lo, Chong Kin, Yiu Man To, Art Directors: Kenny Ip, Jacky Tong, Copywriters: Chong Kin, Jove, Cheung, Illustrator: Thomas Ho, Photographer: Lewis Ho, Photo Retoucher: Bon Leung.