Controversial Ads - Women Should Serve Men

Is it just me or are these ads extremely sexist and misogonystic? I mean, yeah, I get the "pretty women in sexy clothes" bit, but do they have to be as small as a brush while they polish the man's shoe???!!!

The ads are from a new campaign for Kiwi Shoe Polish by Grey ad agency Hong Kong. Needless to say, the whole creative team in male...