Sunday, June 7, 2009

Interactive Cheeky Ad For Axe Instinct

 

This interactive 'hands on' ad promotes Instinct, a new macho fragrance from Axe that features a leather-like smell. So the idea of the interactive magazine ad is that the leather smell will get you into the woman’s pants. I find the positioning of the bottle between the two breasts pretty sexual, what do you think?

 

The ad was done by Lowe/SSP3, Bogotá, Colombia, with photography by Esteban Sostnisky and art direction by Margarita Olivar.

 

+ see another interactive magazine cover ad | more ads


1 comment:

sugar&spice said...

that's deffinately sexual. and leather-like smell? that's a cool take on fragrances.