This interactive 'hands on' ad promotes Instinct, a new macho fragrance from Axe that features a leather-like smell. So the idea of the interactive magazine ad is that the leather smell will get you into the woman’s pants. I find the positioning of the bottle between the two breasts pretty sexual, what do you think?
The ad was done by Lowe/SSP3, Bogotá, Colombia, with photography by Esteban Sostnisky and art direction by Margarita Olivar.
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1 comment:
that's deffinately sexual. and leather-like smell? that's a cool take on fragrances.
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