Wednesday, April 8, 2009

Solo Man Bib ‘Mansforms’ You Into a Real Man


The Solo Man Bib is a hilarious ad campaign by Solo, the real man thirst crusher, that invites men to go back to being REAL men. And that means no more day spas, talking about your feelings, and most importantly no more waxing your chest hair. Solo is an Australian carbonated lemon-flavored soft drink manufactured by Cadbury Schweppes.



The Solo Man Bib was designed exclusively for the Australian international twenty/20 cricket series. It helped ‘mansform’ supporters into men with manly chests.



Campaign credits


Ad agency:  Lifelounge, Melbourne, Australia.
Creative Director / Copywriter: Daniel Pollock
Associate Creative Director / Art Director: David Ponce de Leon
Designer: Michael Pham

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