Monday, March 16, 2009

Mahou Premium Light Beer :: Lighter World Commercial


In order to promote Mahou Premium Light, a new beer with 35% less calories, ad agency El Laboratorio commissioned director Nico Caicoya to portray the concept ’There’s a lighter world.’  Shot in Prague, that concept is expressed in this commercial with two dancers that are so light, they defy gravity. The trick however is that no post-production effects were used. So how did they do it? They utilized  a specially custom-designed rotating set. So when you see the dancers dancing on the walls, both the set and the camera were rotated upside down.



For those curious to know, the background music is by Lost Fingers.

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