Thursday, March 26, 2009

Head & Shoulders Can't Erase Your Childhood Trauma

Totally playful and witty Head & Shoulders speculative campaign (i.e., unsolicited by them) from  Saatchi & Saatchi in Germany. The premise is to use childhood traumas with the copy, "Some things even we can't get out of your head." I can see why its not an official campaign, because it doesnt really sell any good qualities about the shampoo, but it is fun & cheeky.

The art direction is by Patrick Ackmann and the illustration is by Richard Wilkinson.

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