Tuesday, January 27, 2009

When Lazy Ad Agencies Hatch an Idea!


So German ad agency KNSK, Hamburg, couldn't find a better way to promote Men's Health magazine as being "all about men" than by showing women as unhealthy? It's not blatantly sexist, but it just feels wrong and leaves a bad taste after seeing the ads. If you're smart, you can promote the services trageting a certain sex without putting the other one down...
 
The ads were photographed by Marcel Schaar. And you have to thank creative director Tim Krink and art director Thomas Thiele for the 'genius' concept.





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3 comments:

Anonymous said...

you missed the point. why should the girls be unhealthy. i see subtle irony not sexism...

Arab Aquarius said...

I did say it is "NOT blatantly sexist". Maybe you're right and there is a subtle irony, but having missed noticing that irony (and a few of my friends missed it too), then the ad is not effective in that case. Ads should be easy to understand and convey a message. For me, saying a copy that reads "it's all about men" with women visually suffering while working out sends an obvious message.

Pomosexual said...

They don't look "unhealthy" to me, rather they look worn out from exercising. I find these exhausted sweaty women to be very sexy! (And I AM a woman.)