Shockvertising refers to shocking and controversial advertising. Shockvertising involves the use of blood, violence, and excessive sex. The approach has been overused but it still seems to work in grabbing the attention of viewers. In the end, a negative but viral ad is more effective in generating brand awareness than a boring safe ad.
The second official episode of Trend Hunter TV showcases ten of the most shocking advertising campaigns this past year and explores some of the current shockvertising techniques such as fake lesbians, fake murders, and even employees getting punched in the face to promote their agency!
Watch the episode above then click on the image below to browse the cluster of trends and posts that are featured in this episode.