Very cool art direction by 1861United, Milano for SKY Satellite TV ad campaign. The ads communicate that SKY ensures only 'kid-friendly' programs. See that look on Pinocchio's face!
However, I think different variations of the cocnept should have been used. The metal detector's use in cool, but not in all the ads! Maybe asking them to remove their shoes, frisking them, ...
-------Advertising Agency: 1861United Milano Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Vincenzo Celli, Peppe Cirillo
Art Director: Peppe Cirillo
Copywriter: Vincenzo Celli
Photographer: Andrea Melcangi