Funny Cannes Lions 2008 Press Grand Prix

"Never let their toys die. The world's longest lasting battery. Energizer"

This ad campaign for Energizer Lithium Batteries has just won the prestigious Cannes Lions 2008 Press Grand Prix. Yes, the freaking GRAND PRIX. Not just a gold or silver!!!

I don't know how I feel about this. I mean, I like the campaign and I think its very fun and witty. But Grand Prix worthy? I'm not so sure...

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Advertising Agency: DDB South Africa

Creative Director: Gareth Lessing

Art Director: Julie Maunder

Copywriter: Kenneth van Reenen

Photographer: Clive Stewart