Saturday, June 7, 2008

Drag & Drop World

I love the art direction in this new "Drag and Drop World" commercial for the Samsung F480 phone. The spot is created by The Viral Factory. The aim of the ad is to promote the phone's TouchWiz user interface and its dynamic widgets that can be added and dragged around the screen. Yeah, replacing your grumpy girlfriend with a squad of three cheerleaders makes me want to live in that world...

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