Feed South Africa
I do not usually like intrusive ads, but I make an exception in this case.
The idea of putting decals showing little kids reaching out inside shopping carts is both brilliant and effective. The accompanying message is, "See how easy feeding the hungry can be?"
As we stock on luxuries and indulge ourselves, we need to remember that helping poor kids can be as easy as donating a can of food.
Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Directors: Adam Weber, Hennie Stander
Art Director: Wihan Meerholz
Copywriter: Dan Parmenter
Photographer: Seppi Hochfellner