Brilliant Sony VAIO Mannequins

 

Sony has unleashed a brilliant new mannequin campaign to promote its VAIO line as lightweight and fashionable option. In order to highlight the fashion aspect of their design, they partnered with six fashion designers to create outfits for models that pose as mannequins. The real-life models use choreographed robotic motion to make them look just like a mannequin. They are unleashed in the streets of New York until February 14 and they offer people demonstrations and trials with the Sony Vaio P Series notebooks. Check out two videos of them in action below.

 

 

 

 

 

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game Addictions Ads :: Sony PSP Skirt

Haha, I always love Sony PSP ads. This is another one, by TBWA ESPAÑA (Madrid), that shows that when you're playing with your Sony PSP, nothing else matters, even if you're all exposed in the street.

Campaign Credits

Creative Directors: Juan Sánchez, Guillermo Ginés, Montse Pastor, Vicente Rodríguez and Bernardo Hernández 

Copywriter: Vicente Rodríguez 

Art Director: Bernardo Hernández 

Photographer: Txema Yeste

>> See more cool Sony ad posts at The Arab Aquarius

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Ads :: Sony Bravia Commercial :: Domino City

The new Sony Bravia video commercial is Like No Other. Brilliant!

The Sony Bravia (Domino City) commercial was shot in India by director Nic Finlayson for ad agency Bates141 Singapore.

Check out a "making of" video to see how the commercial was shot with 100 giant pieces of domino.

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PS3 :: Human Matroska Dolls

A pretty cool Sony Playstation 3 ad which communicates that you can change your identity as easily as going through Russian Matroska dolls.

A bit creepy to see humans as Russian dolls cut in half with the shells of the used 'characters' thrown around, but a pretty solid and cool idea.

The ad was created by TBWA Madrid with creative directors Juan Sánchez, Guillermo Ginés, Montse Pastor, art director Fran López, and Illustrator / Photographer Gonzalo Puertas.

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If you liked this, check out a SlideShow cluster of 15 Sony campaigns I created at Trend Hunter magazine.

And for more creative ads, check out this slide show of 21 hidden & surprising ads.

Finally, for the animal in you, check out this cluster of 40 Animalistic Ads.

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Trapped with a Sony PSP

This is one of the wittiest ads I have seen in a long while. The Sony PSP ad by TBWA, Madrid shows a suspect that appears to be cuffed to the lamp post, but when you look closer, you see that he is actually playing on PSP and can not let it go while the police are watching him. Brilliant!!

+ See more PSP ad posts

+ See more Sony ad posts

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Not Everything Has To be A Major Production

Sony Handycam DVD
Saatchi & Saatchi, Sydney

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Viral Sony Campaign : Tumble

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SONY MICROVAULT TINY 4GB

PROMOSEVEN, Dubai

Fun Sony Campaign - Store The Impossible (GALLERY)

The ad campaign for Sony Micro Vault is absolutely one of my favorites of late: Funny, creative, smart, and visually pleasing. Most importantly, unlike most ads these days, it showcases the product and its features. The creative force at Promoseven advertising agency in Dubai came up with this smar… [More]

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OUCH >> Sony PSP Retry

Art Direction by Pavel Roy

Photography by Kaustubh Kamat

Advertising School: Sir JJ Institute of Applied Art, Mumbai, India

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Creative Sony Ads

Sony Micro Vault : Store The Impossible

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