Interactive Cheeky Ad For Axe Instinct

 

This interactive 'hands on' ad promotes Instinct, a new macho fragrance from Axe that features a leather-like smell. So the idea of the interactive magazine ad is that the leather smell will get you into the woman’s pants. I find the positioning of the bottle between the two breasts pretty sexual, what do you think?

 

The ad was done by Lowe/SSP3, Bogotá, Colombia, with photography by Esteban Sostnisky and art direction by Margarita Olivar.

 

+ see another interactive magazine cover ad | more ads

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Sports Illustrated Swimsuit Issue 2009 Bar Refaeli

 

The long-awaited and much-anticipated cover of the new 2009 Sports Illustrated swimsuit issue has been revealed. The cover model is Bar Refaeli (yes, the model dating Leonardo DiCaprio) with photography by Rafael Mazzuco.

And I am happy to report that the issue does indeed include the famous Body Paint section. See bar’s spread at SI

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Head-Scratching Magazine Cover

 

Hmmm… A new February 2009 cover art for Turkish magazine MediaCat by ad agency M.A.R.K.A. It comes with the copy “Extreme Islamic consumers.”

 

The art surly aims to provoke and create a debate. But I am not exactly sure what to make of it. The magazine is one of Turkey’s leading media & communication magazines. Is it making fun of the religion, or is it presenting the idea that the media needs to pay more attention to conservative Muslim women?

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